Our buddy, Julia O'Connor's, Trade Show consultant to the stars, recent article is good food for thought. She discusses laptops at trade shows and how easy it is for someone to pilfer private information.
Here are just a couple of questions Julia poses about your laptop at a show. Keep in mind the questions could be applied to any briefcases, backpacks, wallets, and personal items as well:
- Do you have information, records, data that are irreplaceable?
- Could that information compromise your businesses security if stolen?
- Would the information be easily replaced?
If your answer to any of those queries was si, then it might be wise to keep a stern eye on your laptops. Try deleting any personal information, stripping down the file content before each show or locking those files with encrytion software just in case it is stolen.
A Smash Hit Displays is here for our client's needs. Sometimes those requirements include a bit of schooling on how to prepare for an effective trade show. Should you like to read further on other Trade Show Tips please visit our site or give us a call.
Thursday, February 01, 2007
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