How to prepare for a trade show

The attached article is one of the better articles I've read over the last year detailing pre-show, at the show, and post show marketing. Please take a few moments to review B. Henderson's post.

The following article by B. Henderson is one of the better articles I've read over the past year. It details pre show, at the show and post show marketing techniques to maximize your trade show experience.

He exclaims the trade show is one of your best opportunities to come face-to-face with existing and potential customers; stating trade shows can be very effective, or of little use. The rate of return depends on how you run your booth. Most companies simply do not make maximum use of this opportunity.

Henderson theorizes a trade show is not a singular event but a microcosm of the entire marketing process. Part of an intricate, coordinated effort that begins weeks before the show, and ends a couple of weeks after the show. It involves direct mail, advertising specialties, print ads, and telemarketing . . . plus the booth itself . . . plus how the individuals working the booth conduct themselves. To glean more information on those three stages mentioned above please take a moment to peruse his article.

A Smash Hit Displays find selling trade show displays often follows Henderson's three marketing stages. There is the 1) pre sell period- discerning a client's business and marketing needs for his/her booth, 2) during the sell period- configuring a client's trade show graphics within the designated templates and parameters needed to properly elicit the desired Pavlovian response from their perceived customer base, and finally 3) post sell period- including the sale of additional graphic packages, trade show accessories, and any set-up asistance or guidance.