Three Musketeers Energize Baltimore Trade Show

Sometimes in business it is best to divest oneself from a situation and invest in an outsider fresh perspective. That fresh perspective most times will allow a company to move or grow in a different direction.

As is the case in the attached article, there are trade shows out there who have languished the last few years and need a fresh take and marketing look to their status quo show. If you have a struggling show out there, then the following marketing trio is well worth the investment!

A few days before Labor Day weekend the "Three Musketeers" rode into Baltimore from Florida and turned a venerable antiques show—and possibly the entire trade—upside down. In a daring, dashing, swashbuckling display of promotion, organizational genius, and unbridled spending, the trio of young men from the Sunshine State saved the day, the show, and perhaps the future of antiques with vision, energy, optimism, knowledge, and a budget to back their dreams.

The Palm Beach Show Group, in its first Baltimore Summer Antiques Show, demonstrated how to transform quickly a long-standing annual event with average attendance into a fresh, vibrant, exciting new East Coast venue that's now got everybody talking and dealers begging to get into it. The gate more than tripled, from about 9000 in 2005 to close to 30,000 this year. Interviewed dealers confirmed more traffic and higher sales.

Outside of Florida, the Palm Beach Show Group is relatively unknown. But many southern dealers who know them followed them to Baltimore, convinced the time and cost would be worth it. Praise was heard down every aisle. To learn more about the dynamic duo repsonsible for refurbishing many shows over the last 4 years take a few moments and read the attached article.

A Smash Hit Displays customers receive different and fresh points of view when it comes to displaying their brand. Most times business owners don't understand how to market their company's wares in terms of trade show graphics. They tend to need an expert's eye to elucidate their competitive advantages and make those advantages paramount in their trade show exhibit.