Sales staff Fish for leads at trade shows

For those in the business unaware, Fish Software, a provider of interactive marketing software used at trade shows and consumer events, is adopting an ultrawide-band (UWB) real-time location system (RTLS) to help identify and track event attendees.

Yep you guessed it now you can track their every move from vendor-to-vendor-to-concession-to-bathroom. A bit much in my opinion but obviously there is a need for such software.

Until now, Fish accomplished this using tags. The tags were integrated into attendee badges. By reading the tags, interrogators deployed throughout the trade show floor, and at the entrances to conference session rooms, can track the movements and locations of attendees.

Yep you guessed it now you can track their every move from vendor-to-concession-area-to-vendor-to-bathroom. A bit much in my opinion but obviously it pays to track potential customers.

A Smash Hit Displays attempt to call back all leads pertaining to the trade show industry. Most times potential customers are extremely pleased to have someone track them down by phone. Note: If you take the time to pursue potential leads your business will burgeon.