Technology invigorates old school marketing

This isn't your typical trade show article but it enforces the idea that technology moves industries faster than most other external forces. How will technology change our industry? Where will we be in 10 years, 5 years or even 2 years? Take a gander. Chances are you've already seen a glimpse of what I referenced below.

They're large, rectangular and target consumers from high above the nation's roadways, but these are not your grandpappy's billboards.

Technology has morphed what used to be considered passive marketing/advertising into active in your face marketing. I present to you digital billboards. One of the oldest forms of outdoor advertising is undergoing a Renaissance if you will. Resembling ballpark jumbo video screens but scrolling through several static ads each minute, these bad boys are helping to draw advertisers attention back to the outdoor medium.

The computer-controlled LED displays allow advertisers to change their message as often as they'd like, unlike their vinyl predecessors, said Christopher Ensley, an analyst at Bear, Stearns & Co. in New York.

"I think that's what kind of changing the way outdoor is being used by advertisers," Ensley said.
Bill Ripp, director of Lamar Outdoor Advertising's digital billboard business, said the flexibility allows companies to place messages such as "sale ends tomorrow" or highlight specific prices that can be changed at any time.

"Billboards have traditionally been a reminder business," he said. "We do branding and 'turn left at this intersection' sort of stuff. This product allows advertisers to drive the message on a much more call-to-action or timing basis."

A Smash Hit Displays try to employ new technology in our everyday business to make our site as eye-banging as possible. It's vital to our livelihood that our site not only look good but rank well while being perceived as user-friendly. Quite a task but Even our graphic design has undergone major enhancements in the past year allowing our customers to be seen and heard above the rest. If you have upcoming shows and need to revamp your marketing/branding look for those shows... look no further. You would do yourself a huge service by taking a few moments to call us and peruse the site.