Tuesday, February 27, 2007

Ten Trade Show Exhibit Best Practices

Our author's article is a good read and valuable resource! Darrell asks, "Is now a good time to spend on a trade show exhibit?" Good question. The answer... 'of course'. Darrell goes on to say no matter the economic conditions or competitive landscape, there are many tactics businesses can use to ensure a winning trade show.

Listed below are three of ten best trade show exhibit tactics. Glean some valuable information and take a peak. In order to learn the remaining best practices read the remainder of his article.

1> Pick an offbeat show. Sometimes an unrelated show to your target market can be the best exposure opportunity.

2> Never exhibit at a new trade show. New trade shows are untested venues.
Focus on quality. Invest in shows that reach the key decision-makers of your target market.

3> Create a buzz. Advertise on a small budget.

A Smash Hit Displays often try to explain to our potential customers why trade shows aren't to be taken lightly. They should be respected like any other business endeavor. Doing your homework beforehand can maximize your trade show experiences. Would you like to maximize your trade show display or graphics? If so, please check out our website or call us for we would be happy to assist you create a display that blows away your competition.

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