Trade Show Exhibitors get pointers from Lemonade Stands

Finding a valuable nugget from our friend Susan Friedman's article archive is as easy and the steps necessary to operate a successful lemonade stand during the hot summer months. The Trade Show Coaches article explains how to attain marketing information from the simple steps involved with lemonade stands.

She proclaims everyone in business requires market research on some level. As with a lemonade stand, children confirm their neighbors don't buy cold lemonade in the winter but consume lots of it on hot summer days. They register vital demographic research as well. They know which folks in the neighborhood are more likely to buy. Perhaps they based some of their knowledge on lemonade sales from the previous summer.

Susan makes the leap from lemonade stand to trade show event producers by utilizing those basic marketing ideas and applying them to their next show. Offered are 3 of the 10 ways to garner knowledge about their target audience inexpensively. In order to view the remaining seven, please take a few moments and read the attached article.

Before the show...
- Acquire a list of businesses that exhibited at previous shows in the area or in locations with similar demographic trends and facilities. Extrapilate their success and failures at the show so yours' can avoid similar pitfalls.

- Use the Internet to find out about the show's market area. By contacting businesses in the show, you are adding to the attendance figures while at the same time gaining awareness fro your name and brand. Poll them about the products they intend to exhibit. With this information on hand, you might be able to advise them on the proper mix of products to exhibit at your show.
- Use the internet to find out about the show's market area. Contact businesses in the show region via e-mail to invite them to attend. Poll them about the products they intend to exhibit. With this information on hand, you might be able to advise them on the proper mix of products to exhibit at your show.
- Contact chambers of commerce in the show region and create a mailer inviting appropriate business members to exhibit. Include questions that will glean the demographic, socio-economic, and company profile information you seek.

As with any successful venture, ideally one should do their due diligence before beginning. A Smash Hit Displays attempts such diligence on a daily basis. On some occasions we have to assist customers with their marketing directives and in the process allow them foresight into their future trade shows and gain the knowledge needed to make a qualified decision on the purchase of a trade show display, banner stand and graphics to assist them in their endeavors.