Trade Shows got Rhythm

Julia O'Connor, one of our resident trade show experts, seems to believe there’s a unique rhythm to a trade show. Her belief shared by me is that time is short, action is compressed, and corporate expectations are high – sometimes too high. She explains the rhythm of a show depends on many factors including location, show sponsor, management, educational components, just to name a few. Her belief is that marketing plays a huge role in the determination of that rhythm.
Julia would be exstatic to teach you all she knows in one of her quarterly Trade Show Camps she holds to educate the trade show attendants and attendees. Should you feel inclined to learn the ins and outs of the industry please contact Julia O’Connor at 800-355-3910 or julia@TradeShowTraining.com for details. Her camps usually span 2 days and would be one of the better investments of your time and money in terms of trade show education.

A Smash Hit Displays tries to educate our customers on the dos and donts of the industry pertaining to their trade show displays. On a good day, most welcome support and criticism. It takes someone with an open mind to understand there are those out there who are respective experts in their own industries and we all can't know everything about everthing. That last point is expecially tough for my little brother who in his spare time believes he is a home remodeling expert, doctor, astrologist, meteorologist, orthopedist, college football coach, as well as a, college basketball coach, well you get my meaning.
Cudos to those that understand entrusting "better suited" experts saves them mucho time and money in the long run.