Trade Show Attention Grabbers

As a vendor, when you participate in a trade show, you have to take steps to really make yourself stand out from the crowd. After all, you will be sharing floor space with hundreds of other companies, many of whom may be direct competitors.

There are many ways to attract attention on a crowded floor, of course. You can offer compelling giveaways, such as t-shirts (always popular), blinking buttons, bouncy superballs, and so forth.

For such attention look no further than the booth at the recent Macworld Exp, Code Weavers, makers of CrossOver Mac, were giving out wine bottle resealing caps. It took the author a minute to figure out the relationship, but it became obvious when he remembered that CrossOver Mac is built around Wine, which is the technology that makes the product possible.

The following article continues to show some fantastic booth ideas from that show that made an attention grabbing difference. But as happens some times, even with a companies' best efforts, it’s tough to stand out. That’s because the playing field has been effectively leveled—your booth, and all the rest, open up onto a common aisle through which everyone walks, comparing your offerings with that of your neighbors. One must work extra hard in such an environment to become noticed. That is unless you’re very creative.

A Smash Hit bestows its rather unique creativity on its customers. Business owners appreicate a point of view sometimes outside the box. "Why you ask", because as an owner you are constantly viewing your day-by-day duties from one particular point of view or similar points of view (including fellow associates). But as an independent, we view your business from a clean fresh vantage point and break it down to its bare essence. Most are extremely grateful and that's why we earn such a large portion of repeat business.