Wednesday, February 07, 2007

Forced to adapt, business takes show on the road

Some businesses fail because they don't adapt to changes or obstacles that arise. Well, in this particular instance, the trade show company adapted and their business model changed in the process.
In 2001, Kathy Molnar, owner of Stetson Convention Services Center, watched as her business site was demolished in a mist of dust and construction activity next to the Allegheny River.
She was told the building was going through an expansion which would take 2 years.
Molnar's business adapted as she took her business on the road learning to serve trade shows at other convention centers around the country. What at first seemed a disaster turned into a breathe of fresh air. Stetson saw the revenue grow from $350,000 as a homebound Pittsburgh business to $3.5 million as a traveling trade show business last year.
A Smash Hit Displays has adapted in its short life span seeing much competition. The competition has gotten heated; not just locally but internationally with imports starting to make a name in this aggressive market arena. But, battling through that competition and change we have carved out a niche with our customer past and present offering frank and positive direction for their display, graphic, logistic and monetary trade show questions. Should you require proper guidance based on common sense and respect, as opposed to the all mighty dollar, then do yourself a favor and contact us.

No comments: