Wednesday, September 12, 2007
Today I am going to comment on the article “Blow Your Own Horn” by Susan Ward. Her article is basically referring to self marketing and advertising. Her main point is that word of mouth and a positive image among people is one of the best ways to market a product or an idea.
In my own personal experience this is a very true statement. A positive attitude can promote your business and your image more than any type of advertising. Every company I worked with in the past had a great customer service image. I could not count how many times I have been told “Thank you for being so helpful” or “I heard you guys a great to deal with so I would like to order from you”. Most people in most situations will spend extra money or go the extra mile for a vendor who is courteous and makes them feel important.
Susan also explains that people are generally drawn to other successful people. That doesn’t mean going around and telling your customers that you just bought a BMW and are going to Hawaii. It means being enthusiastic about your position in life and being happy with what you are doing. Success is only measured ones self. It doesn’t matter how much money you make or what objects you may possess. In general people are going to be more drawn to a business owner who is happy and proud of what they are doing, than a business owner who is only concerned about making money and is miserable at their job.
This brings me back to trade show displays. Trade shows are not about having the greatest display and the greatest product ever produced. It’s about being positive and getting your name out in the marketplace. At Smash Hit Displays we will always make sure you get the best display for your money, so the only thing you have to do is sell the product.
Our show displays company, Smash Hit Displays, understands what it takes to attend and successfully complete a trade show. For all those ins and outs relating to your next show give the trade show experts a call. We can also accent your booth space with the latest and greatest in tradeshow pop up booths, trade show booth truss, or Burst displays plus tradeshow booth graphics.
Tuesday, September 04, 2007
We can all agree that exhibiting at trade shows offers one of the better ways to get in front of many customers and prospects in a short period of time. Trade shows offer the opportunity to display your product and service, while at the same time also creating that all important first impression.
At a typical national trade show, with 10,000 attendees and 1,000 exhibitors, you can see and meet as many as 200 visitors per day. That number couldn’t be attempted if you were making sales calls. Granted, the time with each visitor isn’t what what’d you would desire, but it opens the door for future communication… a door that sometimes is very difficult to get your foot into.
But before you start looking for shows, you need to set your goals. To help you do this, there are four questions you need to ask yourself:
1. Why are you exhibiting?
2. Who is your target audience?
3. What is the message you want to convey?
4. What do you want to get out of the show?
Our show displays company, A Smash Hit Displays, understands what it takes to attend and successfully complete a trade show. For all those ins and outs relating to your next show give the trade show experts a call. We can also accent your booth space with the latest and greatest in tradeshow pop up booths, trade show booth truss, or Burst displays plus tradeshow booth graphics.