Friday, March 19, 2010

Trade Show Accessories

Making your booth stand out is very important at any trade show. Trade show accessories can be used to add effective elements to you display. Trade show counters are great for placing literature or monitor mounts and literature racks can help bring your message closer to the isle way so more attendees can view it. There are even trade show shipping case that can convert into podiums, not only are these cases convenient, but they are very cost effective as well.

Trade show flooring can also be used to make your booth more inviting. Its also great at reducing fatigue from standing on the show floor all day long. There many different types including interlocking tiles, rollable vinyl, and hardwood flooring.

Monday, March 08, 2010

Exhibitor 2010

The Exhibitor 2010 event is fast approaching for the trade show industry. This is the yearly event that major trade show display manufacturers display their new product. Its a trade show for trade show manufactures. Its held in Las Vegas and is one of the biggest annual events for anyone in the trade show market. This year will highlight new and innovative designs for trade show manufactures that are looking to expand their market base. Pop up displays are still the most popular type of display, but there are some outdoor displays and banner stands that are gaining a lot of popularity. Custom modular displays are still a great option for exhibitors looking to make an impact without going to a full custom display. Smash Hit Displays and NWCI are set to expand to accommodate all the new products coming to the market place.

Friday, January 29, 2010

Creating an Effective Display on a Budget

Trade show exhibiting can be a very expensive process, but is also one of the best ways to acquire contacts and leads. First time exhibitors usually have a very hard time investing in a trade show because of the high initial cost and uncertain ROI. What many first time exhibitors don't know is that there are many affordable display options that are attractive and durable. The two newest additions that are great for first time exhibitors are the waveline display stand and the onefabric pop up display. Both display options include full graphic prints and are VERY affordable. There are also many good articles available on the web to assist first time exhibitors. This article on following up at trade shows is very helpful for first time exhibitors who are looking to generate a high return on investment at their first show.

Trade shows are an investment and require research and effort to make them successful. Working with a knowledgeable company and talking to other exhibitors will help any first time exhibitor in creating an effective trade show exhibit.

Tuesday, November 17, 2009

When to Effectively Use Banner Stands

Banner stands are a very popular marketing tool that work in many different situations. They can be used as informational displays in storefronts or used effectively at trade shows. There are many styles and types of banner stands that have their own specific purpose. Retractable banner stands are great for trade shows and traveling events. They pop up very quickly and assembly in a matter of seconds. This feature also makes these banner stands slightly more expensive that traditional solid pole banners.

Solid pole and spring back banners are great for in-store displays and for semi-permanent displays because they are lower cost than retractable banners with the same impact. We offer many different sizes so you can find a banner that will fit your trade show or store front. We can also combine multiple banners to make a graphic back wall. The low cost and versatility of banner stands make them a great option for any type of graphic marketing!

Wednesday, November 11, 2009

Economy Pop Up Displays

Economy pop up displays are a great options for some exhibitors. They are very affordable and will work with a tight budget. It is important to remember that economy pop up displays are a great deal, but they are not designed for long term use. We always highly recommend high quality displays because they cost less in the long. If you need a low cost, temporary display solution then economy pop ups are a great option. If you are looking for a product that will hold up year after year, show after show, then you should look at purchasing a Coyote or Arise pop up display. These displays will last for years and will cost less per show in the long run.

Thursday, October 01, 2009

Different Types of Trade Show Displays

Trade shows remain one of the most effective ways to market your business. Even in a tough economy, it would be foolish not to take advantage of these shows. Most businesses, especially small businesses, have a very tight budget. I have listed a few cost-friendly trade show booths to consider when planning your next trade show.

Pop-up Displays

Classic pop up displays is very popular because, not only is it inexpensive, it is also very simple to set up and lightweight. Whether you want a large 20 foot trade show booth, a table top trade show display, or anything in between, the pop up display can be found in every size. Add graphics and you have a stunning trade show display that is sure to get positive results.

Banner Stands

These trade show displays are ideal if you have a tight budget and a small booth space. They take a matter of seconds to completely assemble and just as easily are taken down. Banner stands can be used long after the event is over, such as for retail promotional tools. The graphic banners can easily be interchanged, giving your banner stand a fresh look at every event. There are several different banner stands to choose from, including retractable banner stands, telescopic banner stands, and ceiling banners.

Truss Systems

These trade show booths come in several shapes and sizes, including 10x10, 10x20, and 20x20. Extra truss pieces can be added, allowing you to reconfigure the truss systems. The aluminum conjunctions are created to be extremely heavy-duty, yet are pretty easy to assemble, taking less than an hour. These booth displays have an open design, giving attendees and your staff more room to walk and scope out your trade show booth.

These are the three most popular trade show displays on the market. Trade shows continue to be one of the most effective ways to market your business. These display systems give you affordable solutions to meeting new customers who would never have otherwise stopped by your place of business. The cost of exhibiting at conventions is a small price to pay to get the publicity you want, as well as the sales you may never have received by not exhibiting.

Sunday, August 16, 2009

Market resonding to lower priced displays

The trade show market is currently responding well to price cuts that have been taken by manufacturers and retailers. This has caused Smash Hit Displays to start a partner company that is completely dedicated to low cost trade show stands. This company will specialize is low cost banner stands and pop up displays to capture part of the market that is looking for the lowest price available. The site is currently under construction but orders can still be placed via email or phone.

The overall market is starting to see signs of recovery but this could very easily turn around. Every company should maintain there low cost operations while investing in strategies that will result in high return on investment.

Smash Hit Displays, LLC

Thursday, July 30, 2009

Is the Recesion Almost Over?

Today the stock market jumped again bringing the DJIA to over 9200. Many economists are calling this market rally a sign that the recession will soon be over. There are also economists stating that the market will fall again, even lower than the 6500 low we hit a few months ago. What does this mean for a company struggling to increase revenues and market share?

It means you can't listen to anything the "experts" say. Every industry is dramatically different and an overall assessment of the economy can not determine the potential for growth in an industry. Look at the crippled auto industry. Ford is pushing through this rough time and has yet to accept federal stimulus dollars, while GM and Chrysler are on the brink of disaster. This is a great example of how effective management and cost cutting can improve your companies bottom line. Cost controls, effective marketing, and valuable employees are the key to maintaining a profitable business.

Investing in trade show displays for your next trade show could give your company the boost it needs to get out of a slump or move up to the next level. Smash Hit Displays specializes in helping companies realize their exhibiting potential with out spending every last dollar. Our pop up displays have been very popular lately due to the great value they provide to our customers.

Smash Hit Displays, LLC

Thursday, July 16, 2009

How to take advantage of big government spending

In the last six months the United States has been flooded with government infused money. This includes everything from individual stimulus checks to state assistance from the federal government. This has many people worried about a rising national debt, hyper-inflation, and lower value of the dollar. Many companies are worried about what the future may hold and have begun risk management planning and cost cutting procedures.

Every company should consider its place in the market and plan strategically to take advantage of every aspect of their business during this rough economic time. The government infusion is causing many agencies to continue there spending which gives an opportunity to attain government contracts. It is also important to rethink your marketing plan and consider what campaigns provide the most value to your firm.

It has been proven over the years that trade show exhibiting is a very profitable marketing tool that gives you opportunities for large growth very quickly. Smash Hit Displays offer many different types of trade show displays that can fit any budget or design requirements. If you ever have any questions about trade shows feel free to call us and discuss your companies options for your next show!

Smash Hit Displays, LLC

Thursday, July 09, 2009

Attendance Up Despite Rough Economy

In an article today in Trade Show Week ( there is a prime example of what I have been referencing in my past blog posts. In its second year of existence, the Electronic Security Expo saw a close to 30% increase in attendees at the most recent show. This is due to the growing security industry and the demand for new technology. This is another industry that is thriving despite the overall slump in the economy.

The convention received a close to 70% re-booking rate from exhibitors showing their satisfaction with the results of the show. This article should be a key insite to the importance of finding your niche during this rough economic time. Exhibiting at a convention with good results for your industry and using effective trade show graphics is almost a guaranteed high return on investment. With many companies cutting costs and scaling back their marketing budget, it is a great opportunity for small businesses to reach out and grab a large portion of the market share that was hard to obtain in previous years.

Rember to always do you research before attending shows because a show that is not specific in your industry can end up with poor results. It's in your best interest to talk to a reputable dipslay dealer and others in the industry who know about different shows and will help you decide the correct convention to attend.

Smash Hit Displays, LLC