Thursday, December 11, 2008

New Challenges in the Trade Show Industry

It has come to my knowledge in the recent months that there are many new companies showing up in the trade show industry that are causing problems in the trade show market. I have heard from customers and fellow competitors about cheap, low quality displays and uniformed, out of touch sales representative from other companies. This has been known in the industry for some time but it has dramatically increased in the past 6 months. This creates a challenge for quality trade show companies to inform online shoppers of these issues before it’s too late.
It these uncertain economic times with many industries loosing revenue and unemployment on the rise, it is more important than ever to make wise and practical investment decisions in advertising. These new trade show companies are selling poor quality products that are causing frustration to customers and wasting advertising dollars. Never be afraid to ask “where does this display come from” or “what are the specific details on the warrantee”. These questions will help you avoid cheap, low quality products.
Do not get caught up in price hunting at first. So many people will just try to find the lowest price and make there decision based on that, but the most important thing to look for in trade show products is value and service. In many cases the lowest price will also be accompanied by the highest value and best service.
Be very careful with your display purchase and do not be afraid to ask specific questions about a company or their products. It is a large investment and should be taken very seriously.
There are companies out there, like Smash Hit Displays that want to provide great products service to our customers and we are trying our best to make that known to online shoppers. Whenever you are shopping around just make sure to ask the right questions and make sure that you are getting the best product for your money.

Smash Hit Displays, LLC

Friday, October 17, 2008

Trade Shows and the Economy

It has been a rough couple of months for the stock market and many companies who were heavily invested in it. There has been a “doom and gloom” picture painted by the media and many public leaders and politicians have embraced the scenario.

What are hard working Americans to think when everyone around them is telling them the economy is tanking? This has created an unneeded panic in the country and many Americans are taking their money out of banks, withdrawing from their retirement accounts, and completely freezing all their spending. This, in effect, has caused lower retail sales. America is said to have a fundamentally weak economy and that we are heading into a depression…

Once again this is a typical worst case scenario presented in the main stream media to boost their ratings. There is absolutely no reason to panic and take all of your money out of the banks. The US economy is one of the strongest in the world because of our small business base.

If you watched the most recent Presidential debate you heard about Joe the Plummer. Everyone focused on his tax concerns but the great thing about Joe is that in this “terrible” market he is in a position to buy a business and realize the American dream. If the economy is in such a terrible state, situations like this would not happen. There are many stories like this from our customer base that are very encouraging and show the strength of the American economy. I have had multiple comments in the past two months from customers saying, “I am so busy right now I cannot handle it!”

This is a prime market to take advantage of the low interest rates, affordable housing, and clearance sales from car dealerships and retailers. It is also a good time to make low risk and diversified stock investments. This is not a market to take your money and hide; this is a prime market for strong investment and guaranteed high ROI.

Now what on earth does this have to do with trade shows? It’s the same basic concept. If you see your competitors taking the retrenching approach to advertising it is your opportunity to take a larger portion of the market share. Even if the industry is declining, an increased market share will either level out or increase business.

Press forward in this uncertain market and make well planned business decisions. Some the greatest business men of our time are taking 100% advantage of this market and its paying off for them.

Once again buying a high quality product from Smash Hit Displays is always a good investment decision because it will last for many years and save money in the long run. We just launched a new line of affordable and high quality pop up displays that will be sure to impress our customers.

If you decide to push forward and you reap the rewards from your business decisions do not forget the reason we are in this economic mess in the first place - Poor financial planning and too much leverage – on the business and personal level. Always make smart financial decisions and plan for the future, never jump on “get rich quick” programs and remember high return = high risk. You might make a lot, but you also could lose it all. Always make reasonable and secure business and investment decisions.

Thank You

Smash Hit Displays, LLC

Tuesday, August 19, 2008

Focusing on the Right Market

In deciding on you next trade show display purchase it is very important to thoroughly examine your target market. I cannot stress how important it is to purchase a display that will capture your audience’s attention. At Smash Hit Displays we offer a wide range of display options from simple banner stands to elaborate truss systems. Knowing your audience will allow you to choose the display that is appropriate to draw in potential clients. There are some clients that appreciate simple, direct display designs and are distracted my modern and elaborate displays. There are also clients that will only talk to exhibitors with modern displays that they have never seen before.

That’s why it’s so important to design a display that will reach your audience in the best possible way. Smash Hit Displays can help recommend an effective display and design a graphic that will effectively capture your target audience. Please visit our web site and view our trade show articles to get advice on trade show exhibiting and call us if you have any questions.


Smash Hit Displays, LLC

Thursday, August 14, 2008

Why buy trade show products?

Many customers state that anything labeled “trade show” automatically is more expensive than a standard product. Why is there a price difference? Trade show products are designed to be used multiple times and shipped all over the world. If you compare a standard home cabinet to a trade show cabinet, the same size counter will cost about twice as much as a standard counter. Why is that? The trade show counter is designed to break down into compact shipping cases and be re-assembled in minutes. This saves time and money on shipping in the long run.

We carry Ultra Form trade show cabinets that are available in a wide variety of sizes and colors. We also carry fabric tension counters which are modern and unique. Please visit our new and improved web site to view our full line of trade show products that are easy to assemble.


Smash Hit Displays, LLC

Tuesday, August 05, 2008

How to save money by spending more!

It seems recently that weather or not the economic slowdown has hit you personally, we all are spending less because of the uncertain future; the trade show industry is no exception. It is very tempting to try and find the least expensive display in order to save money now, but in the long run you will be costing your company money. It is very important to invest in high quality trade show displays in order to get the most use out of your money.

There are many imitators out there that sell low quality products at bargain prices, and usually if it’s too good to be true it probably is. The imported pop ups that come from China have a 30% defect rate when they come from the factory, and even higher once they actually get used once. At Smash Hit Displays our preferred supplier has a less than 1% return rate on all their products!

The key word is value. Smash Hit Displays offers the highest value of any online trade show retailer. We offer high quality products that we know perform well in trade shows and last for many shows in the future. We offer customer support for any questions related to your display or trade shows in general. We also offer the lowest prices on the net for high quality displays and we back it up with great customer service. Please visit our new hybrid display section to see our newest additions to our site.


Smash Hit Displays, LLC

Tuesday, July 29, 2008

Advertising After the Show

There is a new product out that helps exhibitors reach potential clients like never before, its called trade show news television and it allows exhibitors to broadcast over the internet with streaming video. This helps exhibitors follow up with potential clients and reach clients that could not attend the show.

This reiterates the point that follow up is very important to maximize potential clients at trade shows. Using a great trade show display from Smash Hit Displays is the first thing to create a great trade show experience for your clients. Create a fun and professional atmosphere by making eye contact, asking questions, and listening.

You can check out our trade show articles and tips to get advice and clues on how to make your trade show profitable. Just remember to get a great trade show display and present yourself well to your clients.


Smash Hit Displays, LLC