In an article today in Trade Show Week (http://www.tradeshowweek.com/article/CA6669867.html?nid=4680&rid=579526650&source=link) there is a prime example of what I have been referencing in my past blog posts. In its second year of existence, the Electronic Security Expo saw a close to 30% increase in attendees at the most recent show. This is due to the growing security industry and the demand for new technology. This is another industry that is thriving despite the overall slump in the economy.
The convention received a close to 70% re-booking rate from exhibitors showing their satisfaction with the results of the show. This article should be a key insite to the importance of finding your niche during this rough economic time. Exhibiting at a convention with good results for your industry and using effective trade show graphics is almost a guaranteed high return on investment. With many companies cutting costs and scaling back their marketing budget, it is a great opportunity for small businesses to reach out and grab a large portion of the market share that was hard to obtain in previous years.
Rember to always do you research before attending shows because a show that is not specific in your industry can end up with poor results. It's in your best interest to talk to a reputable dipslay dealer and others in the industry who know about different shows and will help you decide the correct convention to attend.
Smash Hit Displays, LLC