What is certain in an uncertain time?

Once again, today another company filed for bankruptcy. Lear Corporation is an auto parts supplier and has been struggling throughout the recession. Once again, another sign of the tough times many businesses are facing during uncertain times.

Although the market is unstable and volatile, there are many opportunities for entrepreneurs and small business to bite off a piece of the market share that was once held by the large corporations that are falling. Many local banks and investment agencies are thriving due to lack of trust in the big banks. Collections agencies are the busiest they have ever been due to the amount of companies with old receivables. Any business owner should be looking at the potential during this economic time rather than focusing purely on cutting costs and mitigating the damage. If you company is currently doing poorly then it might be time to focus on a different target market. With the recent government infusion of capital there are many agencies and organizations looking for different products and services, especially energy companies.

This is key when developing your marketing plan for a trade show. Determine the target market you are trying reach and develop a marketing plan effectively capture their attention. Effective marketing at trade shows will always provide a very high return on investment and is still the best way to get you companies name notice in the market place. Trade show displays can be used a medium for communicating your message effectively to your target market. Weigh the cost/benefit of different displays to determine what will give you the highest return on investment, and work with a reputable design company that can develop a graphic that will work effectively at the show.

What is certain in this uncertain time is the potential for intelligent business people to capture a large part of the market while the large companies are struggling. Using an effective marketing plan and being financially conservative will result in a strong, stable business during a very rough recession.

-Matt
Smash Hit Displays, LLC