We can all agree that exhibiting at trade shows offers one of the better ways to get in front of many customers and prospects in a short period of time. Trade shows offer the opportunity to display your product and service, while at the same time also creating that all important first impression.
At a typical national trade show, with 10,000 attendees and 1,000 exhibitors, you can see and meet as many as 200 visitors per day. That number couldn’t be attempted if you were making sales calls. Granted, the time with each visitor isn’t what what’d you would desire, but it opens the door for future communication… a door that sometimes is very difficult to get your foot into.
But before you start looking for shows, you need to set your goals. To help you do this, there are four questions you need to ask yourself:
1. Why are you exhibiting?
2. Who is your target audience?
3. What is the message you want to convey?
4. What do you want to get out of the show?
Our show displays company, A Smash Hit Displays, understands what it takes to attend and successfully complete a trade show. For all those ins and outs relating to your next show give the trade show experts a call. We can also accent your booth space with the latest and greatest in tradeshow pop up booths, trade show booth truss, or Burst displays plus tradeshow booth graphics.
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