Making a Knock-Out Trade Show Display

Having boxed back in college many millenia ago, I understand all too well the term "knock-out". I was fortunate to inflict such pain on a few opponets while also being on the receiving end a few times. In most instances I realized the more preparation I'd done on my opponent prior to that match the better suited I was before stepping into the ring. That rationale can be applied to the article referenced. It serves as a to-do list in order to create your "knock-out" trade show display.

Direct, powerful, quality, image and service are all terms your company trade show display should offer. In order to achieve those characteristics, your visual impact must make a strong first impression and communicate your message in a matter of seconds to attract future customers to stop at your booth and want to learn more about your business.

As stated above, with boxing you must consider your opponent before you step into the ring. So to, you need to consider the type, size, design and configuration of your trade show exhibit display before the purchase process. To do so, our author asks you to answer some of the following questions. In order to view all the questions pertinent to making your "knock-out" display please read the entire article.
1) What do you want to accomplish through trade show participation?
2) How do you plan to use your exhibit to meet your objectives?
3) How large are the events in which you plan to participate? Do they attract local, regional or national audiences?
4)What location type (in-line, corner, end, island) and size of display space will you reserve?

A Smash Hit Displays attempts to create "knock-out" trade show displays for our clients at all times. We succeed in this endeavor because of our "do diligence" in marrying customers with the right display. That combination all but ensures a "knock-out" display for our clients and keeps them coming back to us time and time again.