Trade show displays are a powerful medium for marketing your business and brand. They can reflect the quality, image and service your company and its products offer. To be effective, the visual impact of your display must make a strong first impression and communicate your message in a matter of seconds to attract prospects to stop at your booth and learn more about your business.
Entreprenuer asks you questions before you get started on choosing your display in order to avoid pitfalls or unnecessary work. Here are just a few of those timely questions:
1) What do you want to achieve from trade show participation?
2) How do you plan to utilize your exhibit to meet your goals?
3) How much money are you willing to invest in your exhibit? The cost of your booth, lighting and accessories can range from under $1,000 to more than $20,000 for a top-end customized display.
Answering these and the other questions within that article are crucial to choosing the right display for your company. I ask you to take a few moments out of your regular routine and read
the attached article. You will gain much insight and save valuable time in the process.
A Smash Hit Displays has a staff loyal to fitting our customers with the best display for their needs. It can't be emphasized enough how important it is to choose a display that fits your companies' objectives at shows. So, take the time to read the linked article, answer the questions with candor, then make the call necessary to create that eye popping display that will communicate your message to the masses at your upcoming shows... to us!
Friday, February 02, 2007
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