US Trade Shows are different

From time to time we reference articles from Julia O'Connor, professional Trade Show Trainer extrordinaire. This particular article references how US trade shows are different from others. Julia theorizes there are three universal components to any trade show, anywhere in the world - promotion, presentation and logistics.

The differences between US and other countries' trade shows are affected by culture and business expectations. The biggest challenge Julia hears are concerning logistics of US based events. Due to our unions, there are transportation and shipping problems, the set-up and tear-down. Where most countries and shows use a turnkey operation, the US often has different organizations for each component of the show before, during and after. This is very confusing as we all know.

It's this confusion, that A Smash Hit Displays tries to alleviate. We offer answers to client's questions concerning logistics should they require such. Understanding possible trade show display obstacles keep us aware and ahead of our competition. This prepared mentality breeds an aire of confidence; it's that confidence our customers respect and admire. To learn how you can understand what our past customers have, give us a call concerning your future trade show needs and desires.