Monday, January 15, 2007

Dirty Little Trade Show Secrets

Our good buddy, Susan Friedmann, "The Tradeshow Coach", wrote this article a while back but its a great tool for those who need a trade show refresher course. Susan writes there are little trade show secrets which all exhibitors need to know in order to maximize their show experiences and the all important return on investment.
All these secrets actually won't surprise you but they'll go a long way in keeping you on top of your help at the shows. We all suffer from these traits from time to time and if you go into your show knowing the pitfalls you can keep them from establishing any kind of semblance in your area. Let the others deal with these nasty little vices while you make the most of your time and efforts and get rewarded for the investment you've made.
At A Smash Hit Displays we long to impart some of the wisdom Susan shared in her aticle on our clients. Its easy to purchase panel system displays, trade show exhibit flooring, or our world renown trade show graphics. But its not always easy preparing and/or focusing both you and your coworkers for the 8-12 hours on the show floor over a 1-3 day period. Take the time to prepare for your next show mentally and physically and it will serve you well.

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