How Does a Trade Show Work? Understanding the 4 Major Components

We love Julia O'Conner; President of Trade Show Training and resident trade show guru. Among her many talents, she writes articles which should be read by most trade show attendees as well as exhibitors. They are timely and pertinent to all matters concerning our industry.
For this particular article, Julia talks about the 150,000 trade shows in the US yearly and though most are different from one another they all share 4 basic components: Sponsors, Managers, Exhibitors and the Audience. The article continues to explain each component in depth.
As Julia often states, the more you know about how trade shows work, then the less confused and the more successful you will be. Patience, persistence, and homework go a long way towards achieving the rewards desired from each show.
A Smash Hit Displays agrees with Julia and will give our clients who call with trade show queries the answers they need to make an educated decision for their future trade shows. Whether our clients ask about 10' Straight Walls, 8' Pop Ups, or 10' x 20' Truss Systems we offer as much information as can be processed in order for them to make the best qualified decision and lessen their worries about their upcoming shows, as well as, enable them with more confidence to make the most of their trade show experience.