Business Trade Show Expo on the air with Event Radio

For those trade show vendors interested in learning a different marketing perspective for your shows, the attached article will give you a few new wrinkles.

The article describes how the Greater Fort Wayne Chamber of Commerce will distribute 2,000 free Event Radio earpieces at their 2007 Business/Industry Expo & Conferences. The May expo is scheduled to be the first Indiana event to use the new technology.

For those unfamiliar with Event Radio, it allows organizers and sponsors to broadcast messages to those who attend trade shows, expos, sporting events, and museum exhibitions. So, while the attendees i.e. (your future customers) are roaming around the expo floor they are bombarded with a marketing message specific to your event. Further, as the organizers of that event found out, sponsors can be found willing to pay for the earpieces. Its a great marketing prop. Sponsors receive their logo id on each earpiece and can run targeted commercials during the broadcast. Its brilliance and something you could easily do to set yourself apart from the competition.

A Smash Hit Displays is constantly trying to separate ourself from our competition. We strive to achieve an aggressive price for high quality trade show displays and trade show graphics. If you are in need of trade show tips or suggestions please visit our website and other blogs.