As referenced in our daily Trade Show Tips and Articles from our website, a comment was posted to my blog last week from Joan Stewart, The Publicity Hound. Joan tendered an addendum to the article presenting additional avenues with which to elicit media relations for trade show exhibitors.
Her suggestions included 1) contacting local news reporters before the show dates to initiate interview opportunities, 2) trying to gain access to reporter's press room, 3) then following up after the show with the reporters in questions to offer your industry proficiency and expert point of view on the trade show expo arena.
Joan provided some great insight into cost efficient exposure. Kudos Joan and kudos to those of you who take these suggestions to heart and attempt them at your next show. If you don't try you never know.
Monday, January 29, 2007
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1 comment:
Glad I could help, Erik.
Here's another tip:
If your company has a list of experts on certain topics, include names and contact information on a handout you can give to journalists at the trade show. You might also want to put that info in the media room at your website. (This assumes your experts know how to interview with the media).
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