The attached article referencs the necessary planning an exhibitor must undergo in order to take full advantage of their show event. Joyce Hansen offers before, during, and after tips for each show.
Her tips include direct mail pieces, inclusion with media flyers, contests, and the internet. Her in show tips include promotions or demonstrations, giveaways, and the importance of having knowledgeable staff. Her after show tips reference follow up plans and the time constraints. And finally she talks about having trade show savy. Trade show attendees are educated and sophisticated so the exhibitor needs to understand their needs and be able to provide solutions to their real life business needs.
A Smash Hit Displays always tries to understand our client needs. Whether those needs involve a simple trade show display shelf unit or a trade show counter accessory to accent their booth, we try and make sure their exhibit booths are enhanced to make the most of their expo space.
Friday, January 26, 2007
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment