Tuesday, January 23, 2007

Fashion plays a starring role in trade shows

The major sports in our world have become so entrenched in fashion you can't seem to have one without the other. The following article details how a PGA trade show, the 2007 PGA Merchandise Show, Jan 25-27, is strictly a fashion show. Fashion is big business in the sports world and shows like this validate that point. You can't step on a golf course any longer without seeing many of the golfers dressed head to toe in the latest attire.
This particular show will have more than 200 top names in golf apparel and sportswear, daily fashion shows, the new Fashion Collection Review, plus apparel and retailing workshops.
It goes to show you that as the PGA is entertwined with the latest in fashion, so to is the trade show industry.
In the same vein, A Smash Hit Displays has seen trade show display fashion become forefront in the last few years. Evidenced by the new looks in truss systems, pop up displays, and banner stands. Shiek lines and bold looks have taken the standard display and turned it into an eye-opening advertising medium.

No comments: