One Size fits All

What a great article! I find the subject can be applied to our trade show industry as well! The article talks about our client's ideas and how sometimes marketing agencies have to alter those ideas in order to stay within a time-and-time again "reduced" budget. Further, advertising agencies or marketing gurus then get frustrated and some times pissed-off because they've invested too much time working on what was once a huge idea but due to those constraints have widdled it down to a much smaller one.
Sadly, having been involved in the television broadcast industry, I saw this occur on a daily basis. Though I firmly believe the honus can be placed on both parties. This is true because its up to the marketing team at hand to inform their client, based on their budgetary parameters, that their current idea needs to be lessened or the budget needs to be increased. But, that rarely happens because of each parties different perception concerning the situation or simply 'egos'.
I thought the article's scenarios play out on a weekly basis in the trade show industry and therefore resonated within me.
We, at A Smash Hit Displays, will often get asked to price a display(s) based on a customer's original idea, then based on budgetary requirements get asked to slice some of the fat away in order to make a dollar amount. Sadly, that is not always the way a trade show display should be purchased but its life. Evan and I are constantly asked to place our customers with the display that best suits their needs.
Those needs, both immediate and long term, due to the ever changing trade show environment are sometimes hard to meet while attempting to stay within our customer's budget. But, we do the best we can and most often come up with the perfect fit for our customers. Whether it's a truss system, series of banner stands, table top pop up display, or panel system exhibit our client walks away with the satisfaction they have received the best product for their trade show needs and equally important that their budget requirements have been met.