Survey Reveals Most Exhibitor Staff Training is Hit or Miss

Our good buddy Susan Friedmann, The TradeShow Coach, posted an article a while back on her site referencing a survey of why companies conduct their sales staff training for exhibitor trade shows. The questionnaire focused on how often companies conduct exhibitor training, why they conduct the training, how long it lasts, what materials are included, when and where is the training conducted, who attends, who conducts the training, and finally, its impact on overall results..

The article gave some good tidbits and interesting numbers for those who might be considering such marketing. To give you an idea, I found it interesting that 86% of ALL training was accomplished in less than 2 hours. Further, 50% of the respondents said their training was iniated right before the show. It's amazing how we might start out with the best intentions of getting things done well ahead of time but we get caught up in our daily lives and leave items like training till the last second.

For those interested in some staggering and not-so-staggering numbers take a read.

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You can also find similar articles and how my business partner, Evan Owen, feels they're relevant on his respective blog http://trade-show-display-booths.blogspot.com .