Survey reveals most exhibitor staff training is "Hit or Miss"

We love Susan Friedmann, The Tradeshow Coach. She constantly surpasses herself by offering important articles relevant to the trade show arena. Her referenced article explains the purpose of a survey examining the content of staff training conducted by individual exhibiting companies.
The survey revealed some interesting tidbits.

Among those, that not surprisingly:
- 55% of most companies indicated training was done prior to the show doors openining. Almost - 80% of the training was done by that companies own staff
- Of the 20% that used outside training experts, 75% said their team responded better

It wasn't a surprise to read companies responded that external expert training is most effective in reminding the team of necessary exhibiting skills, forming a cohesive team, and enhancing team spirit.

So, the next time you have a big show on the horizon and are wondering how you will train your team for the potential windfall of customers, try utilizing the specialities of a trade show expert. As it turns out, it is usually better to delegate jobs such as these to maximize your potential business.

A Smash Hit Displays has been negligent of delegation at times. Its the old story of always thinking you can handle every aspect of business better than anyone else. But, all the great leaders of our time all knew important aspect of leadership- delegation to experts in their repective fields. So, when it comes to your next trade show display need, please defer that responsibility to the pros.