If you answered yes to the following question, " Are trade shows critical to marketing-oriented companies" then you were correct. Why? Because trade shows attract the decision-makers, influence purchasing decisions, provide points of contact for new customers, and make lasting impressions. Those points are all true when the trade show is produced correctly.
To produce your show show correctly, think of your trade show display as the genesis for launching new products or business services. If you follow the list of tips below, in addition to, showing customer prospects the best you have to offer and greeting them with a competent sales staff success will be yours'.
Below you will find a partial list of tips to ensure success at your next trade show. To take full advantage of each tip and its definition, please read the attached article.
1) Pick the Right Shows
2) Plan ahead
3) Set objectives for lead development
4) Qualify return on investment
5) Build a dramatic display
6) Build traffic by creativity
A Smash Hit Displays drive home the following tips it seems on a daily basis. We shower potential customers with as much information as they are willing to hear. In our opinion, you can never be too prepared for your trade show. Should you require the latest and greatest in trade show counters, custom logo carpets, trade show booth graphics, or fabric popup exhibits give us a holla!
Wednesday, May 02, 2007
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