How to Work a Trade Show

For those of you who understand education is the best preparation for life, we are here to teach what we have learned. Try educating yourself on the tradeshow arena. If you want to learn some pointers for working or attending a trade show look no further than the resources listed below. Keep in mind these are simply cliff notes. If you choose to read further then take a few moments to look over the attached article which will describe each tip in further detail.

If You're Exhibiting
1) Do your research to select the best show for business development. Talk to colleagues who have attended the same show before you make final plans.

2)Read the promotional brochures as soon as they arrive.

3) When you receive the exhibitor's kit, read it carefully.

4) If you can't afford to buy a custom display, be creative and make one.

5) Create a realistic budget.

6) Bring a supply of chocolate or mints to serve as magnets to passersby.

If You're Attending
1) No matter how tired you are, attend a few seminars and all the group meals.

2) Speak to as many people as you can while waiting in buffet or bathroom lines. You never know who will turn out to be a great contact.

3) If a reporter or producer approaches you, give them a good quote for their story.

4) Wear comfortable clothes and a jacket with pockets. I keep my cards in one pocket to hand out. I store cards given to me in the other pocket.

A Smash Hit Displays want our customers to learn as much as possible allowing them to make decisions on their trade show booths that will bring the greatest return on investment. Taking the time to read blogs or articles written by trade show experts will only help further that cause. For the better prepared you are come show time, the more relaxed you will be to make decisions that will impact your business bottom line for many years to come. Some accouterments that would better outfit your booth space include: truss stands, big fabric trade show exhibit, lighted graphic displays, custom trade show exhibits, printed carpets, and tradeshow counters.