Yesterday's post offered tips to maximize your investment in planning before your shows. Today carries that torch a bit further by explaining what should be done during the show.
Again, to satiate my old english teacher, I've only supplied 5 of 10 points to consider DURING the Trade Show to help ensure your success. For those out there curious to know each in a bit more detail plus the remaining five just read the attached article.
1. Set up a booth schedule for your people. You and your people need breaks for lunch and relaxing.
2. Have your workers record all prospect information. Encourage your Trade Show personnel to record everything they can learn about a prospect's needs.
3. Encourage your Trade Show personnel to greet people warmly and smile! The old adage of you never get another chance to make a first impression would come to mind here.
4. Take care of your body, and your body will take care of you.
5. The name’s Bond, … James Bond.Trade Shows can be a great place to do a little checking up on the ol’ competition.
A Smash Hit Displays understand the homework needed to make the proper impression at trade shows and generate the desired ROI. In order to do so, you'll need to peruse our lists of trade show tips and the following products: tabletop banner stands, popup display, graphic design tradeshow, and interlocking carpet tile. Similar items stocked in your booth space combined with a thorough understanding of the planning needed before and during the show will help put you and your booth space over the top at your next show and reap the return you desire.
Thursday, May 10, 2007
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