Marketing the 4Cs

According to Susan Friedmann, traditional marketing as we know it has changed. Potential
customers are more educated, sophisticated, and most important price sensitive. They expect products and services to be delivered faster and conveniently. Lastly, they have no qualms about switching to your competitors.

Coincidentially, traditional marketing tools are less effective than in recent history. Products are not much different from each other, pricing is quickly matched by competitors, advertising is expensive and less effective, and sales force costs are rising.

In order to secure top of mind awareness with consumers who are constantly being interrupted by thousands of marketing messages, you need to create, win, and dominate with your marketing techniques to deliver more perceived value.

This means you need to understand what services both exhibitors and attendees perceive as valuable ... and deliver them with a fresh point of view. Susan has offered her 4Cs to achieve such a goal: Customer Value, Communication, Convenience and Change.

To further understand these 4 Cs you will need to read the attached article.

A Smash Hit Displays endorse these methods and wish more customers would conduct proper research before they enter the trade show arena. For proper education is required for any subject in order to maintain an advantage over your the competition. In order to gain full advantage with your trade show equipment, please peruse the following links: adjustable banner stands, tabletop pop up booth, trade show graphics, and fabric trade show booths.