Reaching Buyers at the trade show

One of the more important goals of any trade show exhibitor has become reaching attendees preferably before they hit the show foor. Why? Because attendees are greeted with a multitude of sights and sounds, banners, posters, video screens, music, sound effects, product demonstrations, models, magicians, clowns, mimes, robots and many other marketing ploys viing for their attention once they're on the premesis.

It's no wonder the average show attendee suffers sensory overload after only a few minutes. As a trade show exhibitor, your mission is to develop a booth space that will attract qualified buyers to your area before they become distracted by the promotional strategies of your competitors and market to them before the doors open, so they know you before they reach the floor.

Obviously, reaching that potential customer becomes very important. By running pre-show promotions you can effectively reach that market beforehand. But, if you don't have the financial where-with-all to run such promotion, there are still many effective marketing strategies you can utilize. One such tool is finding out where attendees will be staying during the show, and sending targeted flyers or imprinted products to their hotel rooms. You're assisting your company/brand by creating top-of-mind awareness.

Another tool to ponder, outfit your booth staffers with company logo shirts further serving as promotional mediums for your company. Dress them in golf shirts, denim shirts or oxford shirts embroidered with your corporate logo. This presents a professional and unified image to attendees, while also simplifying wardrobes. Attendees will be thankful to designate between booth staff and the crowd when they need to ask a question, or better yet place an order. The logoed shirts will also serve to promote your company when booth staffers are outside of the booth -- on a lunch break, etc. Further, bring extra shirts to present as gifts or prizes. You can also build in a follow-up opportunity by promising the client you'll send them a shirt after the show.

The old adage "the pen is mightier than the sword" is no more evident than in the following case. A pen can become a high-quality item. Keep a supply of high-end pens in your exhibit to offer clients when they need to complete an order. Our author states, "When they offer it back to you, respond with, 'I believe that's yours.' They'll say, 'No, you just gave it to me.' And you'll respond, 'Yes. That's right.' They will put it in their pocket with a smile and remember you every time they use it."

Reaching buyers at a trade show can be difficult but with the assistance of Smash Hit Displays you will be able to achieve that goal and in the process secure new customers. By reaching them before the show with promotion and creating a booth space that speaks to your customer you will achieve your ultimate goals. For more pre-show marketing ideas read the attached article and to separate yourself from the multitued, utilize the following areas: a portable folding exhibit, collapsible truss trade show display, fabric trade show display, lighted graphic booths and custom printed carpet.