Thursday, May 03, 2007

Why all size companies need to attend Trade Shows!

Whether you are running a one man show or even a small business and believe exhibiting at a tradeshow is out of the question because of financial considerations, this article is for you. Typical arguements have been:
- large companies dominate the spaces because they have large marketing departments with large budgets
- tradeshow booths are not affordable
- you don't have the vision on how to design a booth
- how to transport and assemble one
- how to work a tradeshow, etc.

Our reply to those exceptions is fuey. Except for budgetary considerations of actually renting space on the tradeshow floor, everything else is untrue.

Our author writes from his own experience and explains why tradeshows are so important to all businesses no matter what size. Some reasons why attending and exhibiting are below but detailed in full in the attached article. For a complete and thorough understanding of each of the tips listed below read the attached article.

1. Get competitive
2. Learn about what your competition think about your product or
3. Meet your buyersShow your product or service to people who are hyper-qualified as buyers. 4. Meet the pressMeet with people from your industry's trade press. They always attend those events and you will probably never get a better chance to speak one-on-one with the top editorial staff.You also have a great opportunity to connect with distributors,
5. Sell
6. Generate leads

A Smash Hit Displays is a leader in the on-line trade show arena because of customer preparation. We feel customers need to learn as much information as possible in order to make the most of their trade show experiences. Should you desire to read more trade show articles or purchase pop up display units, or fabric trade show booths or attain award winning trade show graphics... then give us a call. We're here for you!

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