Improve Trade Show Traffic with Promotional Products

After the pre-show preparation and booth decisions have been made there remains another element to a trade show booth that can further separate yourself from your competition and/or keep you top-of-mind with potential customers.

Promotional products can increase traffic to an exhibitor's trade show booth. A study was undertaken back in 1991 and the results were staggering. That study found using promotional products can give you an edge for the buyer's attention. The booth in question sent invitations to over 4,900 trade show registrants. These registrants were further broken down into smaller groups, each received zero to three gifts (before, at, and/or after the show).

The findings were interesting.

* Invitation response (booth traffic) was significantly higher for Groups A, B, and C (who all received an invitation to receive a gift at the show) than for Groups D and E (who did not).
* The response rate was highest for Group B (11.6%), whose members received a gift set (a coaster before the show and a matching coffee mug at the show). This is 61% higher than the runner up (Group C) and almost three times higher than Groups D and E.
* The gift set also increased the memorable factor of the invitation. Group B remembered receiving the invitation 37% to 304% more than the other groups. Groups A and C also remembered receiving the invitation significantly more often than Groups D and E.
* Group B also showed the most goodwill (positive feelings) toward the company.

The findings demonstrated the effectiveness and flexibility of using promotional products to increase customer awareness, goodwill, and traffic at trade show exhibits. To understand more about that particular study please read the attached article in its entirity.

A Smash Hit Displays hope all our customers take advantage of this article when thinking about that extra zing everyone wants to help separate their booth from their competitors. It doesn't take a huge financial investment in some promotional products to make that difference. Make sure the base elements are prepared and completed which include: trade show panel booths, orbital truss display, Expressions pop up, custom carpeting, and trade show counter.