What size Trade Show is best for you?

Though bigger is not necessarily better, the high foot-traffic at big trade shows can drastically increase a small company's sales. But even a modest booth at a huge show can cost tens of thousands of dollars. And that's just the tip of the iceberg — add the cost of staffing, shipping and construction, and you've made a pretty big investment, especially for a small company. Big shows often last for several days and sometimes move to different cities, further increasing costs.

Just as important, the competition for attention at big events is stiff enough that your small booth could easily get lost in the crowd. Unless you can afford to make a splash, you may not get noticed.

The potential rewards for small or local trade shows may be more limited, but they make good training grounds for the mega- and midsize events.

Is bigger better when it comes to trade shows? I believe its in the eye of the beholder. What I do believe is being totally prepared for your next show. Thorough preparation would include proper homework beforehand. Such preparation includes finding a tradeshow pop up booth that best suits your needs with the proper trade show signage to make your brand sing. Further preparation could include trade show light and trade show booth flooring to set your booth apart from the crowd. Whether you go big or small take a look at what A Smash Hit Displays can do for you and your brand.