Tuesday, June 19, 2007

The 10 Commandments of Branding

Should you want to learn the actual 10 commandments concerning "Branding" as written by an anonymous author then by all means peruse the attached article.

The reason I've addressed this article is due to our customers. It's not surprising any longer to learn from a new customer that they have virtually no branding when it comes to their services/goods.

Branding could be one of the more important marketing avenues for separating yourself from the pack. It's what people remember when they see your logo or hear your jingle. More importantly for those done correctly it aids you in attaining a person's short list. That list is similar for most when it comes to goods or services.

When a customer is ready to purchase or use some one's services they will most likely already have a short list of vendors with which they will contact. Branding allows you to ascend to that list or retain your ranking if already on the list.

When customers hear trade show display designs they think of us. We pride ourselves on our reputation for an easy negotiable website. Plus, when it comes to banner stands, pop up trade show, portable folding booth, truss trade show booth, xpressions exhibits, flex floors, and trade show lighting we are universally known as "the best price in the business". That's what building a brand can do for you as well. So, take a few moments to remind yourself of what your plan of attack should be concerning your own branding.

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