Getting the most out of Trade Shows

We'd all love to get the most out of our trade shows. Sadly, that's not the case in most instances. We hope after reading this retort and the attached article that you have a firmer grasp on how to do so.

As has been a recurring theme with our past month's articles: planning, preparation, presentation and follow-up are your four keys to getting the most out of trade shows.

Trade shows can be extremely effective outlets to showcase your products and services to large numbers of customers and potential clients. It's estimated 110 million people attend more than 4,000 shows in the United States and Canada every year -- and those numbers are also increasing. Surveys show that customers rate the importance of trade shows above trade magazine articles and regular sales contacts in terms of helping them make buying decisions. Most attendees are present because they of their purchasing influence. They want to see how your product works and what it looks like while evaluating the competition.

As an exhibitor, you want to use a trade show to secure existing business relationships, attain new customers and potential partners, and become familiar with opposition.

In order to learn the author's intent behind the four elements referenced above you'll have to read the attached article.

A Smash Hit Displays give our customers the best pop up exhibits, panel trade show display, trade show signage, not to mention our sexy fabric pop up displays that money can buy. Call or email us and we'll not only arm you with the best tradeshow signage and tradeshow pedestals needed, but the information in which to best prepare for your event.