Trade show sweet treats

Who knew Canada’s BookExpo would have produced so many nuggets of useful information for fellow trade show exhibitors.
Though the show was, on the surface, to be primarily about books – the publishing, marketing, selling, and writing – most BEC-goers knew that being on the trade floor was also about eating, drinking, and getting swag i.e. (free things).
Among the most useful items, were cloth and canvas bags, which come in handy for packing the various other promotional pieces from the other booths. Those items included: books, posters, postcards, T-shirts, mugs, toys, stationery, stickers, candy, and assorted items that get nabbed by grazing conventioneers.
The promotional products proved to elicit huge responses and were a great investment. That should tell you to pay close attention to your promotions for your next show. There are many attendees and exhibitors alike who love the swag aspect. That marketing ploy will also help engrain your name/logo/brand into their heads well after the event if you picked the right poison, so to speak.

A Smash Hit Displays offers pop up trade show options, trade show booth graphics, portable banner stands, and trade show lighting. These items will give you the foundation for a great display space. But, in order to achieve greater response try pondering the many promotional advantages available. Try to put yourself in the attendee’s place to figure what would motivate you to purchase from this or that particular exhibitor. Keep in mind the promotional items will last, for some, well after the event ends so try and keep your company information prevalent so when they use your item they see or think of you well after the event’s impact has faded.