At BookExpo silly dress is optional

The attached article references a trade show for book publishers but talks about an aspect most need to address when exhibiting. How do you stand out from the crowd? Setting yourself apart from your competition is key. In this particular instance the mode was inexpensive but achieved the desired result… stand out!

One of the characters wore an overly large nametag. The nametag read, “Hello, I'm Scott" and was worn as a vest.

"There are 30,000 people here," he said. "Everyone wants to make a name for themselves. The challenge is how you get your name out there and be remembered."

There were a few others in costumes which provided the same response as the oversized nametag. Something to discuss, an icebreaker, attention getter, etc.

These small and inexpensive ideas are just a few ways to separate yourself from the crowd. At your next show, once you’ve purchased the base elements for your display space including your display, ie. (truss designs, fabric tension structures, custom backlit displays), trade show flex floor, and trade show signage, take a few moments to ponder how you could promote yourself in an inexpensive manner. Remember the ideas from the article as a little brainpower can go a long way.