Friday, June 08, 2007

Tips for Exhibit Displays- Part6

Sad as it will be for some of you out there; this will be the final chapter in our six part series-Trade Show 101. Tips for Exhibit Displays

Design counts
The average trade show attendee spends less than three seconds looking at your display so your design MUST grab their attention quickly. Avoid complex explanations or elaborate descriptions of the company; instead, focus on messages that will prompt visitors to stop at your booth, where you can explain everything they might need to know.

Finally, initiate the buying process approximately two months prior to the show allowing proper time to create the "right" artwork. Always, remember less is more when it comes to trade show graphics!

Keeping a display in good shape
To ensure longer life for your display, make sure it can be securely packed. Look for a display with a case that has separate compartments for each component. Avoid tucking non-display components in the case.

Ponder shipping expenses
Consider air freight, ground shipping, and personal car requirements when determining the overall cost of a particular display system.

Why not rent? Before you buy a display unit, consider renting one. An estimated 40 percent of first-time exhibitors never return to another show. Keep in mind that some dealers will allow you to apply 50% to 100% of the rental cost toward a later purchase, should you decide it is worth the investment.

Save money with a refurbished display
Buying a refurbished display can be a less expensive alternative to buying a new one, although you may not have any guarantees of reliability or performance. You will still have to spend money on new signs to accompany the booth.

Attempt a dry run
Be sure to set up your booth at least once before you get to the show. That way you're assured of no surprises with lights that don't work or display frames that are tweaked on shipment. Once you know how to work a given booth, it should be easy to do. You certainly don't want to be reading about "tab A" and "slot B" while prospective customers are arriving at the show.

A Smash Hit Displays has shared the tips above to newby customers many times in the past. We love to school those who are willing to learn the methods that create winning displays at trade show exhibitions. We also offer top flight graphics in sign trade shows, assistance with purchasing displays like pop up exhibits, lighted graphic displays, custom fabric tension displays, modular trade show displays, guidance with accessories like tradeshow tables or further enhancing your display space with portable carpet. This expert assistance will make sure you company's brand/image/services make the attendee aware of your booth during that all important 3 second window.

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