One Face to the Customer

Do you want to make your selling easier, faster, and cheaper. Well then, build a brand. When doing so try and remember to present one face to your customer. For some companies present many faces to their market and their customers which can be quite confusing and threatening to a businesses future. A trend has been growing within our borders; a systematic erosion in the ability of a company's brand to attract prospects and maintain customers. This is most evident in companies where multiple business units sell to the same customer. In order to learn more about the subject please read the attached article in its entirety.

A Smash Hit Displays attempt to show one face in the form of our marketing and sales to all customers at all times. That face represents a united front when it comes to product quality when considering the likes of a fabric pop up display, truss wall, Xpressions Pop Up, backlit graphic exhibits, or even a custom tradeshow booth, and trade show signage. For when you make concessions or changes to your marketing message, it confuses your existing customer base as well as the potential customers. It is always best to be consistent with your marketing and sales messages and show your happy face at all times.