Friday, June 01, 2007

Trade Show Display Introduction- Part 1

This is the first of five installments covering the trade show experience from beginning to end. Enjoy!

For most, a trade show can offer a simple and convenient way to target relevant buyers. An exhibitor's greatest challenge can be separating your boothspace from the visual roar of neighboring booths. Ideally, you have to convey your message forcefully and effectively in just the few seconds while attendees are walking by your trade show booth.

A portable trade show display offers a cost-effective way to make such a statement. Portable folding exhibits, as their name suggests, can be packed into cases that can be checked onto airlines or transported via standard ground shipping services.

In most cases, the portability allows you to set up the displays on your own, avoiding the added frustration, complexity, and expense of dealing with professional movers and builders. It would help to be aware of varying union rules: many halls require that union laborers be used to transport trade show booths and equipment.

The right show booth will assist in your trade show experience from beginning to end. We offer many display options, including fabric pop up displays, perfectly composed portable banner stands, custom carpeting and trade show counters to make your booth sing.

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