Thursday, June 07, 2007

Trade Show Booth Pricing- Part 5

We're coming close to the end of our series on trade show 101. This fifth installment should be interesting for the novices out there concerned about trade show pricing.

Trade show booth displays and their pricing can range quite a bit based on many factors: size, brand, and accessories chosen. The author has added some basic guidelines.

A basic 10 pop-up display or panel trade show display will run $2,500 to $6,000, including
graphics and accessories. Larger displays such as truss exhibits, backlit displays, or modular systems with more components run $7,000 to $12,000, and custom exhibit booths can cost $20,000 or more. Both pipe and drape displays and pull-up displays can be found for around $1,000. Banner stands can range from $175-$1300 depending on the style and bling.

Individual trade show graphics can cost anywhere from $20 to $300, depending on size and material. A full photo mural backdrop can cost over $1,000.

Pricing for tabletop banner stands usually falls between $500 and $1,500; table banners run $500 to $700. While throw covers can run $75-$500 depending on the graphic needs of the exhibitor.

Trade show booth warranties
Trade show displays receive a lot of rough treatment from attendees, exhibitors and especially those setting them up. You should expect a lifetime warranty for all pop-up frames. Warranties on panel displays vary a bit more, lasting anywhere from two to five years.

It's a good idea to read the fine print in the agreement in case your display breaks. Some manufacturers require that you send it back to them, which is typically a 2 week turnaround time, which could put a freeze on your trade show attendance. Others, however, can be fixed in the field or at the distributor.

We at Smash Hit Displays price our displays aggressively. We strive to be the lowest price on the Internet for any trade show item. Occasionally we are upended but we are always willing to beat any price given from a fellow competitor. So, for the best attention to detail and explanation of what you should expect before, during, and after your trade show experience call A Smash Hit Displays. We treat our customers the way we expect to be treated- with courtesy and honesty.

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