Filling the Fulfillment Package

What are fulfillment packages? In a sentence, they are your follow up after the trade show. How do you decide what to put in your fulfillment packages? As our author states, it's never as easy as it sounds. You don't want to simply send the same things your potential customers picked up at the show nor do you want to overload them with potentially expensive literature that they will just throw in the trash.

For these reasons, a well done but economical overview piece for your company seems more applicable. It can be used for pre or post show mailings, as well as an informational piece for your "general" response packages.

A Smash Hit Displays understands the importance of fulfillment packages. The customer who is best prepared for reaching potential customers after the show will be able to handle new customers. That general prepared nature comes with pre show and post show homework concerning the marketing of a company and display specifics. Those specifics could include the likes of show displays, table top pop up displays, custom backlit displays, and even custom logo flooring.