When it comes to Graphics "Less is More"

How many times have we stressed the fact that when it comes to your trade show graphics... Less is more!

As our author states, how do you get your exhibit booth to communicate who you are, what you do, and what your product or service is -- all in three seconds? Though the questions sound ominous they really aren't. A great example would be thinking billboards that you pass on the highway. They have the exact same job and most succeed in answering each of those questions within that short period of time. They have to tell you who the company is and what it's selling as you zoom past at 55+ miles per hour. Some work and some don't. The key is usually in the graphics.

To make your booth graphics have impact and work for you rather than against you, remember:
Focus on your product's or service's "benefits" rather than "services."
Use text very sparingly. You want your booth to look more like a billboard than a brochure.
Make sure there is a single focal point. Find the essence of your business and make sure everything revolves around that central idea.
Make sure your name and your positioning statement are very prominent in the design. Remember, if you're a new company, you have to create an impression, and if you're an existing company you have to maintain and build on that impression.

A Smash Hit urges our customers frequently to keep tradeshow booth graphics simple and that simplicity will garner success. For as the attached article states, less is more in the realm of trade show graphics. Though the trade show booth: popup display, truss wall, fabric structures, or lighted trade show exhibits is important because it gives you the blank canvas on which to attach your graphics, graphics tell your story and if done correctly in a way your potential customer understands in just a few seconds. Urgency necessitates speed at trade shows. Those with the message best promoted will acrue the greatest return on investment.