25 Ways to Use the Media Effectively during Tradeshows

If you’ve wanted to know how to utilize media for your trade show then this article is for you. As we all know, the media has the power to influence tradeshow efforts, whether television, radio, or print. Our job is to target our endeavors to create a positive company image and brand awareness of our products and services. How do we do that? Below are just a few of the 25 important points our author has offered to help maximize our tradeshow efforts. If you wish to learn all the key points please read the attached article.
Before the Show
1. Define and select your target audience so that you can tailor your message directly to the needs, concerns, and interests of your prospects.
2. Ask show management for a comprehensive media list, complete with contact name, mailing address, phone number, and email address of all trade, business, and local press and radio and TV stations. Also ask them about their media plan for the show. In addition, learn how to Determine the Target Audience of Your Small Business.
3. Find out which publications are planning a show edition and their deadline for press releases. Realize that many of the trade journals work several months in advance.
4. Build a working relationship with the press. Get to know the editors and writers. Volunteer to be a resource for them. Ask about particular stories they are working on and consider information you may have to help them.
During the Show
5. Keep the press office well-stocked with your press kits. Also keep some press kits in your booth in case the media stop by.
6. Have a media spokesperson in your booth at all times, even over the lunch hour. Be prepared to explain your product and its importance in easy-to-understand, non-technical terms.
7. Keep show management informed of newsworthy information for the show daily and in case reporters call in looking for story ideas.
8. Heighten visibility and create positive publicity through sponsorship opportunities. Various media covering the event may automatically include sponsors names and photos, which can often generate coverage that might otherwise not be available.Again, the points mentioned above are just a sampling. There are another 17 important tips to utilize to make the most of media assistance. Remember that your target audience is composed of information seekers who are always on the lookout for advice, ideas, and information to help them. Your information must appeal to your target audience's self-interest, while at the same time promoting your own. Make sure your media assistance is backed up by a first rate booth. Such a booth can be created via A Smash Hit through the proper display of your brand through the likes of pop up trade show exhibits, truss stands, fabric tension displays and eye catching trade show graphics