Tuesday, August 21, 2007

Selecting the Best Trade Shows

How do we know which trade shows out there are best for us?

With over 9,000 trade shows being held every year, you must make wise choices to stretch your marketing dollars, because even though trade shows give you a great bang for the buck, they also are a huge initial investment.

The first place to start is with your industry's associations. These shows will typically be targeted right to your market, and often are reasonable in cost. You should also check trade publications with whom you advertise.

Finally, another resource is the Web. Try the following sites TSNN.com, tscentral.com, or FITA.org for show directories around the world in all types of industries. Remember no list is entirely complete so try and make sure you examine more than one directory.

Just as with the example of multiple directories, A Smash Hit Displays often urge our customers to peruse competitor sites to see the broad spectrum when it comes to our arena. Quite frankly we offer the best selection in trade show equipment and accessories whether you need a portable folding booth, truss wall, an xpression booth, or pedestal stands.

No comments: