Friday, August 24, 2007

Trade Show Strategies

The reason many of us exhibit or attend trade shows is because they are designed to let entrepreneurs meet many potential customers face-to-face in a brief period of time somewhat inexpensively.

Trade shows become a level playing field, since booth space is generally inexpensive. Even small companies can typically afford attractive displays like a portable pop up display, orbital truss display, a burst display, or a custom backlit display. With creative marketing for your trade show graphics and booth design, small businesses can actually appear as substantial as much larger corporations.

Our author offers some benefits of trade shows.
-take place at a single location
-have short runs (usually one to three days)
- bring together thousands of exhibitors and potential customers
- they are a very powerful marketing medium.

It is possible during the course of one trade show to personally meet most of your important clients and suppliers, making shows a good way to establish and reinforce relationships.

Our exhibit design team believes there are many reasons for exhibiting and some of them include:
· Generating sales leads
· Generating actual sales at the show
· Enhancing your image and visibility
· Reaching a specific audience
· Establishing a presence in the marketplace
· Improving the effectiveness and efficiency of your marketing efforts
To learn the remaining benefits for exhibiting at a trade show please read the entire article linked to this page. For our author is quite the expert in this arena.

1 comment:

www.orlandomodelagent.com said...

Hi Erik,

Thanks for writing your blog and sharing your insights. I have a blog concerning tradeshow exhibiting and enhancing exhibitor presence at http://fortemodels.blogspot.com. I have not gotten any comments from my readers and I would love to get a forum going of those of us in this business so we can share and pool our know. Please drop by my blog and check out my posts and I will do the same to yours. I will add you as a link and maybe we can grow a tradeshow expert colloquium on our blogs. I would love to have you stop by and share with me what you think.