Friday, August 17, 2007

Organizing your trade show staff

Do you have a need to get your trade show staff trained and ready i.e organized? If so, then the following article is well worth your read time.

Try to assign a Captain to be in charge and manage the other staff members. Even if you are attending a small show and are only sending two staffers, it still makes sense to do this so they know who is in command. That way there leaves no doubt in their minds.

Part of the Captain's job will include organizing rotations and breaks. There are always other activities during the show such as vendor meetings, client luncheons, training sessions, etc., that warrant sending a booth staffer to attend.

Next, assign someone to manage the show leads. This is most important as it will entail following up with potential new customers! This person will ensure that follow-up letters are written, information packets are prepared for mailing, and lead forms are filled out correctly and completely.

Our author was gracious to offer additional tips that your booth staff should keep in mind at the show.

· Don't eat in the booth.
· Don't talk on the phone in the booth.
· Watch your body language. (Don't stand with your arms folded across your chest -- it's not an "inviting" stance.)
· Remember breath mints!
· Take breaks -- about five minutes per hour.
· Wear comfortable shoes.
· Dress depending upon your industry and market.
· Don't carry on conversations with other booth staff while prospects are walking by.
· Don't sit down while attendees are in the exhibit hall.
· Do venture out into the aisle to greet attendees.
· Make sure you have a pen and a lead form handy at all times.

A Smash Hit hopes after reading this article your staff will be armed and ready to achieve success for your show booth. All that remains is to outfit your booth with the latest and greatest in fabric pop up displays, ad stands, custom fabric tension displays, trade show furniture and trade show signage to make that first impression a memorable one. Next, we'll help you set up a system to get the most out of your show leads.

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